I have a background in display and video ad implementation & QA across desktop, mobile, tablet, and streaming channels for The Weather Channel @ IBM and NHL web & app properties. I became drawn to design because I found myself naturally committed to striking a critical balance between creativity and analytical thinking, and had an unwavering curiosity for the culminating effect that my work in advertising had on end users.

My experience in ads allows me to comprehend the technical nuances of business needs and monetization execution within the digital media industry, whilst bringing a design-thinking, user-centric approach in order to prioritize stakeholder success without forfeiting user satisfaction across consumer-facing channels.

I believe design thinking can be applied to any role or problem space. I am excited by the prospect of applying creative problem-solving to challenges that come with prioritizing consumer needs across increasingly complex technical landscapes.

In my free time, you might find me creating art, playing around with code and graphic design, making playlists, attending shows & live music events, or exploring new foods in the city. ☺